In this age of media convergence, it is incredibly important to keep in mind the growing duties of editors to make ethical, stylistic, grammar and design decisions across a number of media platforms. It is no longer good enough to understand how to write a headline that works on the front page of a newspaper; you must also learn to write a headline that fits on a computer screen, and increasingly, a cell phone. Editors must know how to lead editorial teams working in a multi-platform environment — not only assigning and placing stories on a page or screen but also deciding the best ways for their reporters to tell those stories. This course is taught entirely in a computer lab, but the first part of most classes will be devoted to lecture and discussion, and the second part will be devoted to working on individual or group projects. There will be occasional guest speakers, too, to provide insights on relevant topics.
About the instructor:
Sarah McKenzie has served as editor of the Journals in Minneapolis (Southwest Journal and Journal for northeast and downtown) for the past seven years. She also serves on the board of directors for the Minnesota Society of Professional Journalists. Before working for the Journals, she was a reporter for The Minneapolis-St. Paul Business Journal and the Journal Inquirer in Manchester, Conn. She has also interned for the Duluth News Tribune, Star Tribune and Pioneer Press. She’s a 2001 graduate of the School of Journalism and Mass Communication. While an undergraduate, she worked for The Minnesota Daily, serving as managing editor her senior year.